Ahomegye adwuma no kanyan wɔ July mu bere a aguadi asinasin ne gua so amanneɛbɔ ahorow pii twee adwene sii nkannyan a emu da hɔ so no: nkurɔfo resan akɔ abɔnten-of-ofie, asetra mu anigyede, ne agoprama ahorow so renya mfaso sɛ saa "osuahu sikasɛm" no fã. Nhwehwɛmufoɔ ne nsɛm ho nkyerɛkyerɛmufoɔ hyɛ adetɔfoɔ ahwehwɛdeɛ a ɛrekɔ soro wɔ-onipa, dwumadiɛ a wɔkyɛ mu - firi asɛmti pop-akɔ mpaninfoɔ mu-Agorudi a wɔde wɔn adwene si so - na adwumayɛfoɔ de adwene a wɔayɛ no foforɔ ne adwumayɛ ho nhwɛsoɔ foforɔ rebua.
Guadi ho nsɛm hyɛ nneɛma a ɛrekɔ so yi mu den. Sɛnea nnwuma ho amanneɛbɔ a aba nnansa yi kyerɛ no, wɔhwɛ kwan sɛ Arcade ne Family Entertainment Center (FEC) fã no behu nkɔso a ɛkɔ so daa wɔ 2025 ne nea ɛboro saa mu, a mfiridwuma mu nkɔso te sɛ VR ne AR, retro-nneɛma a ɛkanyan adwene a agye din, ne anigye a ɛrenya nkɔanim wɔ asetra ne akansi mu osuahu ahorow mu na ɛma ɛyɛ kɛse. Saa nsusuiɛ yi ma wɔn a wɔde nneɛma ma ne wɔn a wɔyɛ adwuma wɔ hɔ no data-agyinaa akyi sɛ wɔbɛsan asusu wɔn sikasɛm ho akwan ne nneɛma a wɔde ma ho wɔ afe a ɛreba no mu.
Nea enti a saa su yi ho hia wɔ nneyɛe mu .
Nteaseɛ mmiɛnsa a ɛyɛ mmerɛw kyerɛkyerɛ nea enti a "arcade comeback" no yɛ aguadi mu ntease nnɛ:
- Nkurɔfo bu osuahu ahorow sɛ ɛsom bo bio. Post-Pandemic shifts ayɛ nea ɛkɔ so daa wɔ nneyɛe a ɛtra hɔ daa mu: adetɔfo sɛe sika pii wɔ outings ne fekubɔ a wɔbɛkae ho, ɛnyɛ nneɛma nkutoo.
- Beae foforo a wɔyɛ nhyiam no trɛw nea wɔhwehwɛ no mu. Mpanyimfo agoprama, pop-akɔ soro osuahu ahorow, ne hybrid bars-a -agodie ahorow ma awia ne anadwo sika a wonya no mfɛnsere ma adwumayɛfo - a ɛtrɛw addressable gua nyinaa mu.
- Mfiridwuma ma sika a wonya fi mu no dɔɔso. Sika a wontua, telemetry, ne akannifoɔ a wɔde wɔn ho abɔ ho no ma adwumayɛfoɔ no di akansi, asɔremma, ne boɔ a ɛyɛ nnam a ɛma ARPU kɔ soro na ɛtew adwumayɛfoɔ ka so.
Nea ɛsɛ sɛ wɔn a wɔde nneɛma ma no yɛ akyi .
Sɛ wode mfiri anaa nnwuma ma arcades, FECs, anaa malls a, July trend coverage no kyerɛ sɛ ɛyɛ adwuma, abiɛsa-fã playbook:
- Fa modular, event-asiesie packages ma. Fa akansi sikakorabea nketewa, nsɛmti a wɔde asɛmti ayɛ, ne ntɛm-hyɛ kiosks a afiewuranom betumi asɔ ahwɛ a wonsiesie no kɛse no ma.
- Build for social sharing. Mfiri a ɛma "Moment" nneɛma (mfonini a wɔde ayɛ mfonini, afasu a wɔde di nkonim, nneɛma a wɔde ahyɛ mu) de aguadi a wontua hwee ma denam ahɔho nsɛm so.
- Ma data-driven ops no nyɛ adwuma. Ship cashless ne telemetry-atumi ayɛ adwuma sɛnea ɛbɛyɛ a afɛfo betumi ayɛ adwuma wɔ play data so na wɔadi refills/repairs ho dwuma wɔ akyirikyiri.
Awie
July nnwuma mu nkyerɛkyerɛmu ne gua so nhwehwɛmu ma ade biako da adi pefee: osuahu sikasɛm ne asetra mu agoprama ahorow asan aba radar so. Wɔ wɔn a wɔde nneɛma ma no fam no, hokwan no ne sɛ wɔbɛkɔ akyiri asen mfiri biako pɛ na wɔatɔn ano aduru a wɔaka abom, data-aduru a ɛma wonya asetra mu bere a wotumi san yɛ - a efi Claw-mfiri mu nkonimdi so kosi akansi mmirikatu pods so. Sɛ wopɛ a, metumi ayɛ pitch bundle tiawa (mfiri + event playbook + revenue estimate) a wɔayɛ ama asasewuranom anaa FEC adwumayɛfo.
